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	<description>Branding, marketing, and buyer psychology.</description>
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		<title>You’re Not Buying Space. You’re Buying the Moment.</title>
		<link>https://beneaththesignal.com/programmatic-dooh-real-time-bidding/</link>
		
		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 08:42:24 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising-technology]]></category>
		<category><![CDATA[conditional-targeting]]></category>
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		<category><![CDATA[digital-out-of-home]]></category>
		<category><![CDATA[dooh-advertising]]></category>
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					<description><![CDATA[For most of its history, outdoor advertising was easy to understand because the transaction was physical. A brand bought space. A billboard company sold access to that space. The value of the buy came...]]></description>
		
		
		
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