For most of the internet’s life, search was a list. You typed a question, received a page of blue links, and performed the judgment yourself. The search engine didn’t decide which source was correct….
For about twenty years, the internet worked like a very large library. You entered a query, and the search engine pointed you toward shelves. Some shelves were more prominent than others. Some were closer…
The marginal cost of an opinion is now zero. That’s the sentence most B2B content teams still haven’t absorbed. Accepting it would force them to reconsider the value of nearly everything they’ve been trained…