<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>b2b-software</title>
	<atom:link href="https://beneaththesignal.com/tag/b2b-software/feed/" rel="self" type="application/rss+xml" />
	<link>https://beneaththesignal.com</link>
	<description>Branding, marketing, and buyer psychology.</description>
	<lastBuildDate>Thu, 23 Jul 2026 14:23:58 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.2</generator>

<image>
	<url>https://beneaththesignal.com/wp-content/uploads/2026/07/cropped-Beneath-the-Signal-01-SQUARE-32x32.png</url>
	<title>b2b-software</title>
	<link>https://beneaththesignal.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Why the Blank Coat Costs $3,000 More</title>
		<link>https://beneaththesignal.com/quiet-luxury-logo-erasure/</link>
		
		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 14:23:58 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[b2b-software]]></category>
		<category><![CDATA[brand-risk]]></category>
		<category><![CDATA[brand-strategy]]></category>
		<category><![CDATA[conspicuous-consumption]]></category>
		<category><![CDATA[controlled-legibility]]></category>
		<category><![CDATA[cultural-capital]]></category>
		<category><![CDATA[logo-erasure]]></category>
		<category><![CDATA[luxury-branding]]></category>
		<category><![CDATA[minimalist-branding]]></category>
		<category><![CDATA[pricing-power]]></category>
		<category><![CDATA[quiet-luxury]]></category>
		<category><![CDATA[snob-effect]]></category>
		<guid isPermaLink="false">https://beneaththesignal.com/?p=365</guid>

					<description><![CDATA[Two cashmere coats hang side by side in a case. The first carries a monogram, repeated across the weave, unmistakable from thirty feet away. The second is blank. No stitching, no mark, nothing that...]]></description>
		
		
		
			</item>
	</channel>
</rss>
