<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>brand-attribution</title>
	<atom:link href="https://beneaththesignal.com/tag/brand-attribution/feed/" rel="self" type="application/rss+xml" />
	<link>https://beneaththesignal.com</link>
	<description>Branding, marketing, and buyer psychology.</description>
	<lastBuildDate>Thu, 23 Jul 2026 19:04:16 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0.2</generator>

<image>
	<url>https://beneaththesignal.com/wp-content/uploads/2026/07/cropped-Beneath-the-Signal-01-SQUARE-32x32.png</url>
	<title>brand-attribution</title>
	<link>https://beneaththesignal.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Ad Everyone Remembered and the Brand Nobody Could Name</title>
		<link>https://beneaththesignal.com/ad-recall-brand-memory-gap/</link>
		
		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 19:04:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[ad-recall]]></category>
		<category><![CDATA[brand-attribution]]></category>
		<category><![CDATA[brand-equity]]></category>
		<category><![CDATA[brand-memory]]></category>
		<category><![CDATA[cognitive-convergence]]></category>
		<category><![CDATA[episodic-memory]]></category>
		<category><![CDATA[limited-capacity-model]]></category>
		<category><![CDATA[schematic-guessing]]></category>
		<category><![CDATA[semantic-memory]]></category>
		<category><![CDATA[vampire-effect]]></category>
		<guid isPermaLink="false">https://beneaththesignal.com/?p=409</guid>

					<description><![CDATA[A wire transfer clears at nine in the morning. The amount is correct, seven figures, exactly as instructed. The money lands in someone else’s account. That’s roughly what happened to Fanatics the morning after...]]></description>
		
		
		
			</item>
	</channel>
</rss>
