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		<title>Closed-Loop Attribution: The Moment Physical Media Stopped Asking to Be Believed</title>
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		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 08:23:15 +0000</pubDate>
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					<description><![CDATA[For most of its modern history, physical advertising lived with an uncomfortable contradiction. It was visible, expensive, culturally familiar, and often unavoidable, yet it remained strangely difficult to prove. A billboard could dominate a...]]></description>
		
		
		
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