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		<title>When the Feature List Stops Mattering &#8211; The Hidden Psychology Behind Premium Pricing in Mature B2B Markets</title>
		<link>https://beneaththesignal.com/b2b-brand-identity-competitive-strategy/</link>
		
		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 13:55:54 +0000</pubDate>
				<category><![CDATA[Branding]]></category>
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		<category><![CDATA[commodity-trap]]></category>
		<category><![CDATA[competitive-differentiation]]></category>
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		<category><![CDATA[identity-integration]]></category>
		<category><![CDATA[maslows-pivot]]></category>
		<category><![CDATA[pricing-power]]></category>
		<category><![CDATA[professional-identity]]></category>
		<category><![CDATA[salesforce-trailblazer]]></category>
		<category><![CDATA[satisficing-threshold]]></category>
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					<description><![CDATA[Two proposals land on a procurement desk. Same stack. Same pricing tier. Same feature list, item for item, checked down the column. One of them wins anyway. The buyer can feel the difference. She...]]></description>
		
		
		
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