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Authenticity Became Invisible at the Worst Possible Time
July 23, 2026July 23, 2026

C2PA, the Coalition for Content Provenance and Authenticity, addresses a problem that synthetic media has made impossible to ignore: real images and generated images can now arrive on the same screen with the same…

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Branding

Why Real Content Now Looks Fake
July 23, 2026July 23, 2026

For most of modern media history, production value carried a quiet authority. A polished photograph, a professional video, a carefully edited campaign, or a clean brand asset implied something about the people behind it….

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