For most of the internet’s life, search was a list. You typed a question, received a page of blue links, and performed the judgment yourself. The search engine didn’t decide which source was correct….
Most professionals carry around a private understanding of who they are. They know the years they’ve spent developing judgment. They know the clients they’ve helped, the problems they understand, and the patterns they can…
For years, digital visibility followed a simple logic. You created useful content, optimized it for search, published consistently, and hoped a human being would eventually find it. The system was imperfect, but its basic…