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		<title>When the Brand No Longer Controls What the Brand Means</title>
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		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Fri, 14 Aug 2026 10:18:05 +0000</pubDate>
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					<description><![CDATA[For most of the twentieth century, a corporation’s brand manual functioned like a property deed. Executives sat in boardrooms, decided exactly what their company meant, and had it printed on heavy paper, as if...]]></description>
		
		
		
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		<title>Why Links Have Become a Liability on the Platforms That Drive Discovery</title>
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		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 19:53:31 +0000</pubDate>
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					<description><![CDATA[The exit signs in the theater have been dimming for years. Nobody in the audience noticed because the screen kept playing. That’s what happened to link-based content distribution on social platforms. For twenty years,...]]></description>
		
		
		
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