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		<title>The Vendor Who Was Never in the Room</title>
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		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 24 Sep 2026 16:48:17 +0000</pubDate>
				<category><![CDATA[Integrated Marketing]]></category>
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					<description><![CDATA[A major enterprise software company lost a multi-year contract last quarter. Their sales team didn&#8217;t blow the pitch. They never got one. Marketing recorded zero sessions, zero impressions, and zero page views. The prospect...]]></description>
		
		
		
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		<title>The Metric That Cannot Prove Anyone Was Persuaded</title>
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		<dc:creator><![CDATA[Vin Amorando]]></dc:creator>
		<pubDate>Thu, 23 Jul 2026 19:14:09 +0000</pubDate>
				<category><![CDATA[Social Media]]></category>
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					<description><![CDATA[A marketing team can hit every number on its dashboard and still watch the pipeline stay completely flat. The numbers may be perfectly accurate while measuring something far less valuable than anyone assumed. The...]]></description>
		
		
		
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